Listen in on some of the podcast episodes that I've found interesting and instructive, and which I often revisit. The themes range from creative living and being an entrepreneur to managing your time and effective marketing strategies.
I properly discovered the potential of podcasts only in 2020, and they got me through a fair bit of drudgery and chores. Rather than trendy podcasts, I sought out subjects I was curious about but never seemed to have the time to research. Listening alongside other tasks seemed efficient, and it has been a welcome break from screens.
It would also not be a stretch to say that podcasts gave me the ideas and courage I needed to start working for myself. Here are some episodes that opened up new worlds.
CLAY SAVED HER LIFE (WITH CHIARA DELLA SANTINA)
The Potters Cast | Paul Blais I'm kicking off this list with an interview about how living a creative life can change everything. Chiara creates handmade ceramics under the name ClaireLune from her hometown in Tuscany, and she's someone I'm endlessly inspired by. Her work is beautiful and intentional, and it certainly helps that we're friends (we studied together in London) – her journey and our conversations played a role in motivating me to move on from what I was doing. The interview begins at the 13-minute mark.
FAST AND SLOW MARKETING STRATEGIES (WITH KARA DUNCAN)
The Imperfect Pursuit | Sarah Luthy A very helpful episode if you're just getting into marketing – perhaps you are slightly familiar with it already but want to know more about conversions and how long it takes to get there. I found Kara's idea of dividing marketing channels into "fast" and "slow" very interesting. As someone who likes long-form content and resources, I appreciate her approach to blogs and podcasts as endeavours that typically require a few months before they deliver.
LEARNING TO CONTROL OUR CALENDAR (WITH TIM CAMPOS)
Positive Productivity | Kim Sutton I learned about time-blocking from this episode, and it has been pivotal to my planning processes. I was probably already doing it in some form without realising it; I do love calendars and spreadsheets and lists but I'm not always good at accurately estimating my time. This discussion with Tim Campos (who worked at Facebook and is the CEO of Woven) provides some interesting perspectives.
LINKEDIN STRATEGY (WITH ANDRÉA JONES)
The Holistic Marketing Podcast | Charlotte Chipperfield A look at LinkedIn as a marketing tool specifically for entrepreneurs rather than for job hunting or keeping your CV up-to-date. Andréa talks about best practices for your profile, how and when you could engage with potential clients and networks, and some insights into the algorithm. I hadn't quite come across LinkedIn from this angle before, and I've personally found this platform the most effective for conversions over the years – it helped me land my last two full-time jobs as well as my first few clients since I launched. Don't miss this one!
BEING A BUSINESS OWNER, NOT A FREELANCER (WITH FIONA BARROWS)
Make It Happen | Jen Carrington A conversation that made me think of all the possibilities open to me, and planted the idea of designing my services and processes in ways that I had more control over. I first listened to it when I was still planning my next move, and Fiona and Jen lay out the distinction between being an entrepreneur and a freelancer very clearly through personal experience.
THE EASY WAY TO NURTURE YOUR EMAIL LIST AND KEEP IT "LAUNCH READY"
Unsinkable: Marketing & Mindset for Online Coaches | Brittany Bayley This quick episode provides a go-to strategy for email content so that it is most effective. Host Brittany discusses the two basic kinds of emails that she sends out consistently every week, provides examples for each, and explores how they drive conversions.
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