Colourful windows with street art in Brugge, Bruges, Belgium. © Kriti Bajaj

Impactful content

My website content packages are intended for individuals and businesses setting up a new website, or seeking to reassess their existing website to better reflect their work. Through a structured plan, I will collaborate closely with you to create text that explains your story, mission and services in a cohesive and compelling manner that feels true to your identity and brand. 


I've been freelancing as an arts and culture writer since 2010. My work has appeared in The Hindu, Blouin Artinfo, Tribe, Aesthetica, Art Radar and The Calvert Journal, among others. I've also worked on writing commissions for the Serendipity Arts Foundation, London's Camden Council and Japanese magazine Cotonoha, and curated the New Delhi destination for My Art Guides with a team in Venice. At Saffronart, a leading auction house, I profiled artists and wrote catalogue essays on artworks, jewellery and collectibles. I have a strong interest in photography and visual culture.

I'd love to write for your publication, project or website. Among others, you can commission me for:


  • Arts and culture features (especially on photography, visual art, literature and travel)

  • Exhibition or auction catalogue essays

  • Artist statement and bio

  • Website or landing page copy (view packages)

  • Blog posts (view packages)

  • Your family history

For my current rates (USD), use the button below to fill out a brief form. I'll get back to you within one business day.


Straight Forward, Image Driven, The Painting Center, 2021

The botanical imagination, Serendipity Arts Foundation, 2019

What is the use of a book without pictures?, The Saffronart Blog, 2019

Safwan Dahoul: So close and still so far, Art Radar, 2018

Takashi Homma: Letting in the light, Cotonoha, 2018

Finding my feet, Love Camden (Camden Council, London), 2017

Interview: Palestinian photographer Rula Halawani, Art Radar, 2016

A is for arsenic: Crime Writers' Festival, The Hindu, 2016

Tamas Deszo: Not quite forgotten, The Calvert Journal, 2015

Annie Leibovitz: A Photographer's Life, Aesthetica Online, 2014